Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the function of interim CEO in June 2022
The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Govt Officer, creating historical past because the group’s first feminine chief. Berkeley has been serving because the BTA’s Interim CEO since June 2022.
Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the function of interim CEO in June 2022. Throughout the final 9 months, Berkeley has labored tirelessly to stabilize the group for elevated staff productiveness, raised the notice and relevance of the vacation spot by assembly with stakeholders within the journey commerce, and media industries, and labored alongside companions to ship the BTA’s award-winning Misplaced But Discovered marketing campaign. Together with her regular hand, Berkeley has helped to construct a brand new management staff that’s higher match to fulfill the organisation’s wants, reengaged with key trade leaders, and most significantly, restored the credibility of the BTA within the eyes of its stakeholders. Berkeley serves on a number of personal and public Boards and is a 2024 Licensed Vacation spot Administration Govt (CDME) candidate.
When requested about her appointment as BTA CEO, Tracy Berkeley mentioned: “It’s with a deep sense of pleasure and humility that I formally take the helm because the CEO of the Bermuda Tourism Authority. We’re beginning to see incremental development together with a reinvigorated area people. Our success will be attributed partially to a centered, data-led strategic restoration plan and our dedication to seeing it by means of. By championing Bermuda’s core strengths and fascinating with media and commerce companions around the globe, we have now been capable of leverage the island’s key promoting traits and reinforce the message that we’re open enterprise. I’m profoundly grateful for the chance to additional develop this very important sector of the island’s financial system.”
“We’re excited to announce Tracy Berkeley to the place of CEO and are assured that the group — and Bermuda as a complete — will profit drastically from her management and experience,” mentioned Wayne Caines, Chairman of the BTA Board. He continued, “as Interim CEO, she answered the decision to tackle the problem and delivered towards a transparent set of mandates, decided by the board, impeccably. I’m assured that she’s going to proceed to take action with our assist and the assist of the island’s priceless group.”
“I’m happy by the announcement of Tracy Berkeley within the function of CEO for the BTA. I assist her affirmation within the function and that this appointment was executed in session with me because the Minister of Tourism. I’m wanting ahead to continued engagement with Ms. Berkeley, her staff and all of our trade companions.” mentioned Minister of Tourism and Cupboard Workplace, Vance Campbell JP, MP.
“There’s renewed power and focus inside our group and the tourism trade as a complete. As we gear up for what appears to be a steadying yr of development, we’re working onerous to strengthen our native and worldwide partnerships to put out plans for the way forward for tourism. The staff is progressing with an emphasis on enhanced product choices and repair ranges. We stay up for placing our concepts into motion and dealing collectively to make sure continued prosperity for Bermuda,” ended Tracy Berkeley.
