PLDT Residence prevails on the 58th Anvil Awards because the most-awarded firm this yr, taking dwelling the extremely prestigious Platinum and Grand Anvil citations for his or her impactful advocacies and campaigns.
“We at PLDT Residence are grateful for and humbled by the popularity of the Public Relations Society of the Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns. A few of our successful initiatives, like Madiskarte Mothers PH and #UsapTayo, might have been conceived and launched through the COVID-19 pandemic, however their constructive impression on the lives of Filipinos continues,” mentioned Cheryl P. Loyola, PLDT Residence Assistant Vice President and Head of Public Relations and Influencer Administration.
“With our customer-focused digital improvements and campaigns, PLDT Residence has been enabling households to create alternatives, work productively, broaden information, pursue passions, and construct significant relationships,” Loyola added.
The large winner of probably the most prestigious Grand Anvil is Madiskarte Mothers PH, a Fb group powered by PLDT Residence. Launched on the peak of the COVID-19 pandemic, MMPH grew to become a protected area for “mompreneurs” who personal and function their companies at dwelling. Now with over 150,000 members, the group offers mompreneurs, companions, and suppliers alternatives to begin, handle and develop their on-line dwelling companies.
In the meantime, PLDT Residence’s #UsapTayo marketing campaign, which was launched through the run-up to the 2022 Philippine presidential elections, gained the sought-after Platinum Anvil. As a model that advocates for sturdy and significant connections at dwelling, PLDT Residence – by means of the #UsapTayo marketing campaign — inspired Filipinos to foster a protected area the place households can converse up and hear with a coronary heart, particularly through the elections.
One other victorious initiative on the Anvil Awards from PLDT Residence was the Gawad Madiskarte 2022, an awards ceremony celebrating probably the most inspiring and profitable members of Madiskarte Mothers PH.
In the identical vein of supporting ladies entrepreneurs, PLDT Residence’s Residence Biz program was cited for its contribution in serving to micro, small, and medium entrepreneurs (MSMEs) everywhere in the Philippines by means of digital inclusion and by offering them platforms and instruments to develop their companies.
Additionally successful an Anvil Award was PLDT Residence’s flagship marketing campaign dubbed, “Do It Higher,” which touted how the quickest broadband allows Filipinos to pursue their passions and develop into one of the best that they are often powered by the strongest fiber connections at dwelling.
Lastly, the model’s deal with improvements, particularly within the dwelling, led its Subsequent Improve PH marketing campaign to additionally win an Anvil Award. Subsequent Improve PH highlights PLDT Residence’s initiatives to tell, educate and have interaction Filipinos in constructing the way forward for Good Residence. The marketing campaign’s YouTube collection characteristic tech content material creators and hosts Justin Quirino, Bea Chu, and Jaime Buñag, who talk about and overview the newest in good dwelling units and electronics. Complimenting the video platform on YouTube, Subsequent Improve PH additionally reaches out to a wider viewers by means of its digital journal.
Because of the quite a few titles that they earned all through the awards ceremony held on March 8 on the Marriott Grand Ballroom, Newport Metropolis, PLDT and Good Communications, Inc. scored a three-peat, bagging the coveted Firm of 12 months distinction for the third straight yr.
The Anvil Awards are an annual set of awards given by the Public Relations Society of the Philippines, the nation’s premier group for public relations professionals, to manufacturers and businesses for probably the most wonderful and excellent public relations initiatives and campaigns in a given yr.
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