Tony Cortizas has been introduced as Chief Advertising Officer for Distinctive Holidays, a consultant firm for Sandals.
Affiliate of the worldwide consultant of Sandals® Resorts and Seashores® Resorts, Distinctive Holidays Inc. (UVI) right this moment introduced the appointment of Tony Cortizas as Chief Advertising Officer (CMO), efficient instantly. Cortizas, a veteran hospitality marketer, brings greater than 3 a long time of artistic storytelling and strategic model constructing experience for world hospitality names. He’ll report back to CEO Jeff Clarke, strengthening his management position inside the group the place he’s charged with directing analysis, artistic, and model advertising for the hospitality manufacturers underneath the UVI umbrella, notably all-inclusive trailblazer Sandals Resorts and sister model, family-friendly Seashores Resorts.
“Tony’s physique of award-winning work demonstrates his confirmed capability to interact audiences over time and throughout channels with wealthy storytelling and alternatives that foster lifelong relationships between manufacturers and prospects,” stated Clarke.
“We’re thrilled to have his experience as we tackle the transformative work of exceeding the expectations of recent generations of audiences to Sandals Resorts and Seashores Resorts.”
Previous to his promotion to CMO, Tony Cortizas was SVP of Model Improvement, a task he held since his return to Distinctive Holidays in 2021. Earlier than that, Tony spent fourteen years with Meliá Accommodations Worldwide, most just lately as Vice President of World Model Technique the place he led the strategic imaginative and prescient of the corporate’s whole model portfolio, driving efficiency by optimization of the shopper journey.
Tony was a part of the Distinctive Holidays staff, directing world promoting and dealing intently with company companions and immediately with Sandals Resorts Worldwide Founding Chairman Gordon “Butch” Stewart.
For greater than a dozen years beginning in 1995, they labored on consumer-facing campaigns, internet design, digital advertising, and business co-operative packages. These efforts, amongst many others, helped outline and lift the profile of Sandals Resorts because the main luxurious all-inclusive trip for grownup {couples} and Seashores Resorts because the household market chief.
Since his return, Tony has been working to boost the shopper journey, from companions and distributors to journey advisors and in the end company as they interact with and expertise the Sandals Resorts and Seashores Resorts manufacturers.
“We’re at an unimaginable second within the story of all-inclusive accommodations when the market is looking for readability and resonance. I’m thrilled to carry my viewpoint and fervour to manufacturers that I imagine deeply in and create the profitable differentiation they deserve,” stated Cortizas.
About Distinctive Holidays, Inc.
Distinctive Holidays is an affiliate of the worldwide consultant for Sandals Resorts, together with Sandals® Resorts and Seashores® Resorts and Fowl Cay Resort and Your Jamaican Villas, delivering one of the best Caribbean holidays to each sector of the market. Fulfilling gross sales, advertising, public relations, artistic companies, and web-based initiatives for Sandals Resorts, Distinctive Holidays works to successfully showcase and develop every distinct model amongst shoppers, companions, media, and business professionals alike. Distinctive Holidays can be dedicated to the success of its retail journey companions, providing essentially the most complete agent training and reward and recognition packages within the business and a stringent pricing coverage that eliminates discounting, protects model integrity, and avoids shopper confusion. For over 30 years, Distinctive Holidays has continued to efficiently elevate the resort portfolio of Sandals Resorts because the World’s Main All-Inclusive Firm.
